The Golden Valley Development and the community - Amanda Keane, Programme Officer

Can you tell me what the Golden Valley Development is?

That’s hard to capture in a single sentence. The development will be something far beyond a standard business or housing development and it will take a number of years to become a complete reality.

The development really became something people started talking about around two years ago, when Cheltenham Borough Council completed the purchase of the land. The land has been designated for development and under Council control can now be managed to achieve the desired outcome of the Golden Valley Development, home of Cyber Central UK.

The initial concept was to create a ‘cyber centre’ for businesses in the tech sector in Cheltenham; this progressed to become a mixed-use development that will include housing, entertainment, and infrastructure to support a live, work and play environment. It will go well beyond your average development; it will be an innovative campus for all.

How would you describe Cyber Central UK?

Cyber Central and the innovation centre will be the beating heart of the Golden Valley Development, for the industries based there and the entire community. It will also be a social centre, a place where people can come together not just to collaborate in a professional sense, but to meet in, to learn in and to enjoy.

I relish the idea that everyone, young and old alike, will have the opportunity to benefit from the potential this area presents.

What is your role for the Golden Valley Development and Cyber Central UK?

I am the Programme Officer, supporting the project team driving the development forward, which involves communications at all levels, both inward within Cheltenham Borough Council, between stakeholders involved and with the general public.

I am one of the cogs in the big wheel that makes this ambition become a reality. That communication network, like a myriad of spider's webs, has recently expanded to include our preferred development partner, HBD X Factory, as well.

What is your background?

My first career was as a Stage Manager for theatre and opera companies - project management, but in a very different environment. Somebody once said to me that the Golden Valley Development would be the biggest production I would ever work on!

I moved to Cheltenham around 15 years ago and found a temporary job with a full-service marketing agency, which ended up lasting 12 years! A spell of event management followed, but I was curious about the emerging cyber tech scene and finding a project role that was closely associated with this. The last two years working with the Golden Valley project have been a huge learning curve and proof positive that you can change direction and use your experience in a different field.

What will the Golden Valley Development deliver?

The Golden Valley Development will deliver around 12,000 new jobs and around 3,700 homes, some of which will be affordable homes. It will also offer something that is forward thinking in every respect, not just in the way that it is built, but also in the environment that is created. It will definitely be a master signal towards the way of the future, a sustainable future in every respect.

Cheltenham is very much entrenched in people's minds as a historical place in the Cotswolds that you go to visit to see beautiful old buildings. Beneath that layer, I have come to realise that it has a massive tech and art scene that you often do not see on the surface and we need to build upon that. When science and creativity combine that is when we see the birth of some of the greatest innovation.

I believe there is a way of integrating technology and healthy ways of living towards sustainability for everybody. Sustainability is no longer just about recycling, methods of building, how we use our power or how we drive - it is about something much more than that. We need to build a strong sense of community here both in a working and lifestyle sense; that is something that our preferred developers are very cognisant of.

You have been involved in the development of the GV Magazine. What is its purpose?

The GV Magazine’s principal purpose is to communicate directly with the local community and keep them updated with the progress of the project. A proportion of the population are not digitally enabled, or prefers not to be, and we have carefully considered how we share information with these people in mind. People still enjoy reading something physical that they can refer back to.

It is not just a platform for us to share information; it is a means for local people to have their say as well. We want the community to feel they have ownership of the project and the magazine is the starting point of giving them that stake in the development. Our latest edition focuses on existing local groups and businesses as well as the latest plans for the project. We are not just talking, we are also listening and GV Magazine is just the beginning.

The Golden Valley Development has many stakeholders and interested parties; how are you managing this?

Support & enthusiasm for the project has been overwhelming. The Golden Valley Development project team is relatively small considering the huge task ahead but each brings a different skill to the party and we have a shared sense of positivity and drive. Ultimately, it’s about good communication, learning from this vast community and working together with our partners for the best possible outcome.

You have always put the local community around the Golden Valley Development at the heart; why is this important and what are your plans?

Some of the communities closest to the development have some of the highest incidences of deprivation in Cheltenham and Gloucestershire. The Golden Valley Development is a conduit to work with the local community to provide opportunities to those neighbourhoods and we are currently creating a social value policy with the preferred development partner. We have met with several representatives from the community in order to really understand the challenges that they and we face, and how we can maximise the opportunities that the Golden Valley could offer.

As a collective, we want to improve both employability and accessibility, whilst giving a sense of neighbourhood ownership and, somewhere to be proud of. If local people have a stake in that from the outset then they will value it. We need to include everybody and there will be a number of consultations going forward. We cannot fix everything immediately or suddenly resolve every issue; it’s a long-term mission that we are entering into.

How will the Golden Valley Development support Cheltenham and the local economy?

It will be an attractor for business and it will bring visitors, employers and employees to the area, but also provide employment opportunities for the Cheltenham community that may not have existed previously. It will hopefully prevent people that would have ordinarily gone to a city in search of training or employment to stay in their home town by providing that thing that they have been looking for right on their doorstep.

It will provide an alternative aspect to Cheltenham, which I think will be very appealing. We already are renowned as a town in the Cotswolds that has lots of festivals and great shopping facilities, but there is a whole other side to the town as well. I think it could be known as an innovative place to go, giving its rural image a modern edge. The business and the employability will really drive it forward and the more people that use it the more of every type of associated service and facility will be required.

What opportunities will the Golden Valley Development present to young people, especially beyond cyber?

It will provide a new place to go; it is not just a park or a shopping centre, it will be all those things and more rolled into one. It needs to be a safe place where they feel comfortable and also one that is exciting and interesting.

Some schools are already including the development plans in their curriculum, not just in computer sciences but geography, economics… this is history in the making.

There will be career opportunities in building, planning, surveying, administration… and some of these jobs will be available even before construction begins. For those that are interested in cyber or tech of every kind there are learning opportunities for every age group. There is a reason why organisations like Bamboo Technology and Hub8 Gloucestershire College have moved to their West Cheltenham sites; they want to be a part of the development and the potential that it brings.

As a student, you could go to school or college, gain a qualification and then find employment opportunities at the Golden Valley Development. By having everything in one place, accessibility is increased tenfold because it is on your doorstep.

Make sure you keep an eye out for our brand new careers video in the New Year, exploring how the development will provide exciting new prospects for young people across the region. However, this is not just about young people; there are potential opportunities for everyone.

For those who have an interest in cyber, how can they get involved?

From the wise words of Madeline Howard, Director at CyNam, I would say, “Come out of your bedroom.” This is the perfect metaphor - many young people will be in their bedrooms connecting virtually, others are completely in the dark about what exactly ‘cyber’ means. You need to look at the different strands of cyber and the world of technology and what interests you, what skills you have and what you could train in. Look at courses or join local groups; all schools have groups and clubs, from hacking to digital music technologies.

Read, do your research, talk to others, ask questions. One of the first things I did when I was looking into the world of cyber was going to a CyNam event and I have been going to them ever since. I think you need to break down that kind of fear of a world unknown because actually it all makes sense. I attended a talk given on cyber security by the central government because it is something that we should all learn about, it affects us all and there is no escaping that fact.

If that interests you, think about what element you would like to explore further. It might be that you want to work in the health sector or for a government organisation. Considering the secure nature of what they do for a living, people in the cyber community are actually accessible and easy to talk to once you make that first step.

Where do you think the Golden Valley development will be in 10 years?

I can envisage that Cyber Central UK will be built and full of people. I would like to see people going there not just to work, but to walk, to enjoy the open spaces, have a coffee, visit an interactive display or event, watch a concert or have a meal. I would love to see the technology and creative technologies on display for people to observe what is happening so that you break down all that mystique and allow everyone to be part of it.

There will be hundreds of new homes built and full. We have to be realistic, it is going to take a number of years and there will be a number of challenges along the way, but I look forward to seeing the end result.

I was asked a while ago, where do you want to be when you are older? Do you want to drive through West Cheltenham and think ‘I was part of that’? I am passionate about it and feel fortunate to be in the position I am.

How can businesses be part of the Golden Valley Development?

If you would like to be involved in the project, you can get in touch via our website.

We already have a number of interested parties that want to occupy the site but there is still space, please let us know.

It does not matter who you are or what your background is; this project is for everyone. Just get in touch by filling out our contact form and a member of our team will respond to your email.

What is next for the development?

We are currently in discussions with our preferred development partner to secure agreements that will form part of our final contract agreement with them. We need to make sure that we are aligned on every element of the process of creating the Golden Valley Development

Cheltenham Borough Council aims to have reached a contract agreement with HBD X Factory in the Spring of 2022 then we will go into planning approval, which also takes several months. A number of public consultations will take place during the planning phase. This is the opportunity for everyone to have their say, to get involved and be a part of this once-in-a-lifetime opportunity.





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About Golden Valley Development

What is Golden Valley Development?

The Golden Valley Development will create a vibrant pioneering Garden Community integrating hi-tech business, residential and leisure uses. At its heart will be the National Cyber Innovation Centre, the UK home of the cyber, digital and creative sectors arising from Cheltenham’s international reputation for leadership in cyber innovation. With a significant development site adjacent to GCHQ in a highly accessible location with great connectivity, the opportunity exists to create a destination of global significance. It will require the highest standards of environmental sustainability integrating exemplar homes as part of a thriving and inclusive campus and Garden Community, defined by its quality in design, public spaces and approach to connectivity both digitally and physically.

What have you been doing since the project was first announced?

Since March 2020, we have been carrying out a staged procurement exercise to identify a suitable development partner to drive the development forward for us and make the vision a reality. In July 2021, we announced that HBD X Factory, a joint venture between HBD and Factory, had been selected as the preferred development partner, with the news that contracts had been agreed and signed in July 2022.

Why was this developer chosen over the others?

The developer was chosen following the competitive procurement process, where suitably experienced developers and innovation operators were invited to submit proposals in line with the vision for Golden Valley that would deliver the Council’s wider objectives and aspirations. The developer, HBD X Factory, scored the highest in this competition demonstrating they have the experience and ability to deliver the Council’s objectives and aspirations.

What are the main features of their proposal?

The main feature of their proposal will be the creation of an Innovation Centre to capture the creativity of the cyber sector, generating and nurturing pioneering thinking and interactions from the brightest minds across the sector from start-ups to large global corporates and the public sector. The scheme will look to set new standards from both a commercial and residential perspective, but concentrating on creating this inclusive campus environment.

What disruption will there be?

The Golden Valley Development will be delivered in phases over a long period of time. Construction work will be ongoing over an extended period – however, disruption to existing communities will be kept to a minimum. There will be delivery and general construction traffic and people working to deliver the project. This should create employment and business opportunities for the local and wider community. We will work with the contractors building on site to minimise disruption to the lives of the local community.

Will the construction traffic clog up our roads?

We will work with the contractors building on site to minimise disruption to the lives of the local community through the planning and construction phases of the development. The completed West Cheltenham Transport Improvement Scheme improvement will improve the flow of traffic and increase capacity.

What traffic routes will the developer use?

Traffic routes will be considered and determined through the planning process leading up to the start on site.

What will happen next?

We will be working with the developer, HBD X Factory to confirm the details of the first phase of the development.

Do we get a say in the proposal and the design?

Yes. There will be a programme of public engagement events leading up to the submission of the first planning application.

What local employment will there be for us?

The Golden Valley Development is aiming to create up to 12,000 jobs in construction and for companies based in the completed buildings. It is intended that the neighbouring communities, as well as wider Cheltenham and Gloucestershire, will benefit from this job creation.

Is there a need for this kind of employment allocation when there is empty office space in town?

While there is a small amount of vacant space in town, there is nothing of the scale and quality we are proposing for the Golden Valley Development, based on the current demand and the future potential.

Will the new start-ups in town be pushed out as tech giants move into the larger spaces?

If anything, the opposite is more likely. As start-ups grow and need more space, Golden Valley will give them that, as well as innovation and networking opportunities, making Cheltenham the ideal place for start-ups to both emerge and grow.

Won’t it take businesses away from the centre of Cheltenham?

We see the town centre locations such as the new Minster Exchange and Hub8, as attractive alternatives, complementary to Golden Valley, and supporting a network of businesses as they grow. The town centre location also suits freelancers and consultants or larger companies looking for short-term project space. This is part of a growing and thriving ecosystem in and around Cheltenham and Gloucestershire.

Why did the council buy the land?

This is a very important project for Cheltenham, and for Gloucestershire, so the council wants to make sure it is developed with the best interests of the area at its heart. Being a landowner allows the council to have more influence over how the land is developed, with the highest aspirations for the site in mind.

Who did the council buy the land from?

The land was bought from private landowners.

How much did the land cost?

The total cost of the acquisition was £37.5m. The land has already been the subject of transport and ecological studies, which will form part of future planning applications.

Why are you planning to build on greenfield land?

We know this area will be built on so it is our job to make sure we get the best possible outcome from it. The land was removed from the green belt as part of the Joint Core Strategy, which was adopted in 2017, when the area was designated for development. Its location on the outskirts of Cheltenham makes it ideal for Golden Valley, the home of the National Cyber Innovation Centre, which is a hugely important project for the local economy. There is not enough brownfield land available for the scale of housing and employment sites we need over the next 10 to 15 years in Gloucestershire, where less than 2% of the total land area is currently developed.

Is there a conflict of interest with the council being both the landowner and planning authority?

No, it is quite common for local authorities to be both the planning authority and lead developer and there are special processes in place to make sure there is no conflict of interest. Any development is still subject to the planning rules and policies and to approval by the planning committee in the same way as any other application.

How do you know it’s viable?

The whole county is behind this project, we know there’s a thriving cyber sector already in Cheltenham and we know what’s needed to help it grow. The unique combination of research and development alongside businesses will give enterprise the best chances of success. This is a major development and overall the project will cost in the hundreds of millions of pounds, representing a massive investment in Cheltenham. Cheltenham Borough Council has covered the purchase of this land and the majority of the project costs with further contributions from GFirst LEP and Homes England to support the infrastructure improvement work needed in the area – including the upgraded junction onto the M5 which Gloucestershire County Council submitted a bid for in Spring 2019 fully supported by Cheltenham Borough Council, Tewkesbury Borough Council and GFirst LEP. Tewkesbury Borough Council and Gloucestershire County Council also provided much need support for the project delivery. Further long-term development will bring more investment from other areas, including private business. Councillors recognised that this was a huge opportunity and that the biggest risk was not taking a controlling interest in order to ensure we develop the site as originally proposed. The due diligence that was undertaken for the purchase decision was based on commercial rates of interest for capital and on independently assessed land values.

You say you want to create a magnet for young people, what about the young people who are already in the county?

Becoming a magnet county isn’t just about attracting talented young people from further afield. Most of all it’s about growing our own and creating opportunities so they can stay and grow in Gloucestershire if they choose to. We see this development as one that will create new opportunities for young people in Cheltenham, across Gloucestershire, and beyond.

Why only cyber?

Cyber is a particular strength for Cheltenham and an area where we are already an attractive location for the industry. It is a case of building on those existing strengths. Our focus is on creating space that will encourage that, though the exact mix of businesses is hard to predict at this stage. It will almost certainly span beyond just cyber and include a wide range of digital and creative activities. There will be opportunities for other businesses, including food and beverage and leisure outlets, local retail and support services (e.g. legal, finance, etc.) as part of the scheme.

How is a business defined as cyber?

Cyber is a term used to describe all kinds of digital innovation. This includes cyber security, where Cheltenham already has a particular strength, as well as associated technological and creative services.

Why do you think it will make any difference to someone who currently lives near the proposed development?

As the site develops over the coming years it has the potential to provide thousands of jobs, both in the initial construction phases and then in the businesses that will occupy the site. It will create accessible green spaces that the community can use for leisure, as well as supporting wildlife. The development will also significantly increase the availability of affordable housing locally.

Is the borough council making money out of it?

In the long term, we do expect to see a return on our investment, which will go back into providing services locally and improving life in Cheltenham. Our commitment is to ensure that Cheltenham is a place where everyone thrives supported by a thriving economy, a thriving cultural offering and thriving communities, and we want all our communities to benefit and prosper from the investments we make. The council is able to access funds at good rates, which allow us to invest with that social purpose as well as expecting long-term income to reinvest in the town.

Will this expose Cheltenham and its residents to a higher threat of terrorism? What preparations are in place for that?

GCHQ has been in Cheltenham since 2004 and is one of the most high-profile government sites in Britain – as such there are well established security plans in place which draw on local and national resources should they be needed. Local partners, including the police and fire service, work closely with GCHQ and the government to make sure that regular testing of the plans takes place.

Will it affect the value of my house if I live in the area?

It is hard to predict how housing prices will be affected but it’s anticipated that the proximity to desirable employment and leisure spaces will improve demand for local housing.

What about junction 10 of the M5?

The upgrade of the M5 junction 10 was a key part of improving access to this area of Cheltenham. Gloucestershire County Council, with the full support of Cheltenham Borough Council, Tewkesbury Borough Council and GFirst LEP, made a bid to Homes England to fund the upgrade of J10 which was successful in March 2020. The £249m award was used to improve access to and from the motorway northbound and southbound to a new link road into Cheltenham along with a package of other network and transport improvements. This will support growth plans both locally and throughout Gloucestershire, as well as help to solve long-standing traffic and travel issues, helping to keep our county moving.

Where will people park?

There will be parking available on site and a strong focus on promoting and enabling more sustainable and active travel options (walking, cycling and public transport).

How will you reduce flood risk?

The area is not identified as being at risk of flooding in the county council’s Strategic Flood Risk Assessment, however, all necessary surveys will be carried out on the land before any construction begins. We plan to use some of the existing watercourses to enhance the site environment.

What about the natural habitats?

We’re keen to protect our local wildlife and as part of the work already completed, ecological surveys have been undertaken. That means that important natural habitats on site are identified and either protected or provisions made to safely relocate them to alternative sites. We plan to develop the site in accordance with the “Building with Nature” standard and the fact that the site has been awarded Garden Community status means that we will be able to draw on additional resources from government. The extra support will allow us to deliver environmental gains; supporting wildlife and biodiversity.

Will there be affordable housing as part of the development?

Yes, this would be a strategic site in terms of planning policies, which requires a minimum of 35% affordable housing provision.

Will housing be for anyone, or only those involved in the cyber industry?

Housing is high on the agenda for local councils and partners. We’re looking at meeting the genuine local need, as well as anticipating people moving to the area for work.

Will there be roadworks?

Yes, but disruption will be kept to a minimum and residents will be notified in advance.

Is it something to do with the JCS?

Yes, the allocated land is referred to as A7 in the Joint Core Strategy and it is a critical part of delivering the necessary housing and employment land both Cheltenham and Tewkesbury need to support the expected demand in the next 10-15 years.

Is it something to do with Gloucestershire College’s cyber academy?

The Cyber Academy is a very pro-active response by Gloucestershire College to the demand that already exists for cyber skills in the county and will continue to grow in the future. The college is well placed to connect with organisations in the Golden Valley in the future.

Is it something to do with the Local Industrial Strategy for Gloucestershire?

Yes, the project builds on the strength of the cyber sector in Gloucestershire, and it is the sector the government is most interested in supporting in our county.

What is a garden community?

Garden Communities are a government initiative which seeks a “vibrant, mixed-use, communities where people can live, work, and play for generations to come – communities which view themselves as the conservation areas of the future”.

Is there an example of this kind of development succeeding elsewhere in the country?

This is a truly pioneering development, but there are some similar examples in the UK of sites that have successfully incorporated businesses, academia, leisure and housing. For example, Manchester Science Park, Harwell Park and Plexal all have some comparable aspects.

Further information and reports from Cheltenham Borough Council website.

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